Marsyaf A. INFLUENCE OF PRODUCT INNOVATION AND SERVICE QUALITY ON PURCHASE DECISION IN JAMBI ARINY BATIK IN KELURAHAN PASIR PANJANG JAMBI KOTA SEBERANG. JBSMR [Internet]. 2021Jun.30 [cited 2024Dec.29];4(2):179-85. Available from: https://online-journal.unja.ac.id/jbsmr/article/view/12726