1.
Erida E, Rangkuti AS. THE EFFECT OF BRAND IMAGE, PRODUCT KNOWLEDGE AND PRODUCT QUALITY ON PURCHASE INTENTION OF NOTEBOOK WITH DISCOUNT PRICE AS MODERATING VARIABLE. JBSMR [Internet]. 2017Sep.15 [cited 2024Aug.25];1(1):26-32. Available from: https://online-journal.unja.ac.id/jbsmr/article/view/3919