EXPLORING THE ROLE OF REBRANDING, SERVICE QUALITY, AND BRAND IMAGE IN HOTEL CUSTOMER SATISFACTION AT HARRIS HOTEL PONTIANAK. JBSMR [Internet]. 2025 Dec. 31 [cited 2026 Oct. 4];9(1):137-4. Available from: https://online-journal.unja.ac.id/jbsmr/article/view/48267