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The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION . JBSMR [Internet]. 2025 Jun. 30 [cited 2026 Oct. 4];8(2):175-81. Available from: https://online-journal.unja.ac.id/jbsmr/article/view/47236