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ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM. JBSMR [Internet]. 2025 Jun. 30 [cited 2026 Oct. 4];8(2):269-76. Available from: https://online-journal.unja.ac.id/jbsmr/article/view/44443