Sabrina, Hanan Laras, et al. “EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI ”. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, vol. 7, no. 2, June 2024, pp. 37-42, doi:10.22437/jbsmr.v7i2.35234.