Edang, Johann, et al. “The RELATIONSHIP OF MINIMALIST LOGO REDESIGN AND GENERATION Z’S PURCHASE INTENTION: The MEDIATING ROLE OF BRAND AWARENESS AND BRAND PERCEPTION”. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, vol. 7, no. 2, June 2024, pp. 50-59, doi:10.22437/jbsmr.v7i2.32959.