Marsyaf, A. “INFLUENCE OF PRODUCT INNOVATION AND SERVICE QUALITY ON PURCHASE DECISION IN JAMBI ARINY BATIK IN KELURAHAN PASIR PANJANG JAMBI KOTA SEBERANG”. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW, vol. 4, no. 2, June 2021, pp. 179-85, doi:10.22437/jbsmr.v4i2.12726.