Nofita, Ade Titi, and Yayuk Sriayudha. “ANALYSIS OF PREFERENCES AND CONSUMER BEHAVIOR OF BATIK JAMBI”. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, vol. 2, no. 1, Mar. 2019, pp. 28-34, doi:10.22437/jbsmr.v2i1.6458.