[1]
J. K. . Sihombing, A. Octavia, and F. Fitriaty, “The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO ”, JBSMR, vol. 8, no. 1, pp. 56–62, Dec. 2024.