Sabrina, H. L., Fahdillah, Y. . and Pangestu, M. G. (2024) “EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI ”, JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW, 7(2), pp. 37-42. doi: 10.22437/jbsmr.v7i2.35234.