Budaya, Indra, Anggil Novra Lova, and Elex Sarmigi. 2024. “The ROLE OF GREEN PRODUCT INNOVATION AS A MEDIATOR FOR GREEN CUSTOMER INTEGRATION ON ECONOMIC PERFORMANCE IN THE AGRO-FOOD AND BEVERAGE INDUSTRY IN JAMBI PROVINCE”. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 7 (2):43-49. https://doi.org/10.22437/jbsmr.v7i2.33362.