Nurhidayat, Prasetyo, Sonia Melati Indah, Ayu Vebiola, Sandri Atmanegara, Ana Nurhasanah, and Ade Octavia. 2023. “ECO-INNOVATIVE STRATEGIES: ENHANCING ENVIRONMENTAL AWARENESS AND SHAPING CONSUMER PREFERENCES THROUGH GREEN MARKETING”. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 7 (1):127-31. https://doi.org/10.22437/jbsmr.v7i1.29117.