Ikhsan, Feyza Muhammad, Syahmardi Yacob, Dede Suleman, and Hanan Laras Sabrina. 2023. “IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY”. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 7 (1):52-57. https://doi.org/10.22437/jbsmr.v7i1.27980.