OKTAVIANI, S.; YACOB, S.; LUBIS, T. A. The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW, [S. l.], v. 7, n. 2, p. 131-138, 2024. DOI: 10.22437/jbsmr.v7i2.34381. Disponível em: https://online-journal.unja.ac.id/jbsmr/article/view/34381. Acesso em: 1 jul. 2024.