EDANG, Johann; ARCE, Claire Anne A; SANCHEZ, Cyrin Francesca Y; BANDOJO, Agnes Jocelyn P; ETRATA, Antonio E. The RELATIONSHIP OF MINIMALIST LOGO REDESIGN AND GENERATION Z’S PURCHASE INTENTION: The MEDIATING ROLE OF BRAND AWARENESS AND BRAND PERCEPTION. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, [S. l.], v. 7, n. 2, p. 50–59, 2024. DOI: 10.22437/jbsmr.v7i2.32959. Disponível em: https://online-journal.unja.ac.id/jbsmr/article/view/32959. Acesso em: 29 apr. 2025.