SIMAMORA, Bilson. TOWARD A GENERAL THEORY OF CONSUMER MOTIVATION : A CRITICAL REVIEW. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, [S. l.], v. 4, n. 2, p. 72–81, 2021. DOI: 10.22437/jbsmr.v4i2.12264. Disponível em: https://online-journal.unja.ac.id/jbsmr/article/view/12264. Acesso em: 29 apr. 2025.