SAPUTRA, Suyono. A conceptual framework to examines brand equity in bank and financial firms. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, [S. l.], v. 3, n. 2, p. 62–67, 2020. DOI: 10.22437/jbsmr.v3i2.9146. Disponível em: https://online-journal.unja.ac.id/jbsmr/article/view/9146. Acesso em: 29 apr. 2025.