ERIDA, Erida; RANGKUTI, Ari Sonang. THE EFFECT OF BRAND IMAGE, PRODUCT KNOWLEDGE AND PRODUCT QUALITY ON PURCHASE INTENTION OF NOTEBOOK WITH DISCOUNT PRICE AS MODERATING VARIABLE. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, [S. l.], v. 1, n. 1, p. 26–32, 2017. DOI: 10.22437/jbsmr.v1i1.3919. Disponível em: https://online-journal.unja.ac.id/jbsmr/article/view/3919. Acesso em: 29 apr. 2025.