Ikhsan, F. M., Yacob, S., Suleman, D., & Sabrina, H. L. (2023). IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW, 7(1), 52-57. https://doi.org/10.22437/jbsmr.v7i1.27980