[1]
Sabrina, H.L., Fahdillah, Y. and Pangestu, M.G. 2024. EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI . JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW. 7, 2 (Jun. 2024), 37-42. DOI:https://doi.org/10.22437/jbsmr.v7i2.35234.