Subhi, A., Erida, E. and Yuniarti, Y. 2023. THE INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW. 7, 1 (Dec. 2023), 32-38. DOI:https://doi.org/10.22437/jbsmr.v7i1.26615.