Sirait, L.P., Yacob, S. and Solikhin, A. 2022. THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW. 5, 2 (Jul. 2022), 275-280. DOI:https://doi.org/10.22437/jbsmr.v5i2.18668.