2017. THE EFFECT OF BRAND IMAGE, PRODUCT KNOWLEDGE AND PRODUCT QUALITY ON PURCHASE INTENTION OF NOTEBOOK WITH DISCOUNT PRICE AS MODERATING VARIABLE. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW. 1, 1 (Sep. 2017), 26-32. DOI:https://doi.org/10.22437/jbsmr.v1i1.3919.