STRATEGY FOR INCREASING THE FINANCIAL PERFORMANCE OF CULINARY MSMEs IN THE POST-PANDEMI COVID-19 ERA IN JAMBI CITY

Authors

  • Mugi Rahayu Universitas Jambi
  • Fitriaty Fitriaty Universitas Jambi
  • Idham Khalik Universitas Jambi

DOI:

https://doi.org/10.22437/jbsmr.v6i2.24339

Abstract

Abstract

The purpose of this study is to analyze strategies for improving the financial performance of Culinary MSMEs in the current era and after the Covid-19 pandemic in Jambi City. The analysis tools used are SWOT analysis and PLS analysis. The results showed that the SO (Strenght Opportunity) Strategy increased customer trust, added employees, and maintained cleanliness. The WO (Weaknesses Opportunity) strategy provides discounts on every purchase, providing free order delivery services at short distances. Strategy ST (Strenght Threat) adding new employees, decorating the room so that visitors are comfortable. The WT (Weaknesses Threat) strategy is adding new products or adding level variants to old products, looking for new investors to expand the business. Then Entrepreneur Orientation has a significant effect on innovation in Culinary MSMEs in Jambi City, Market Orientation has no significant effect on innovation in Culinary MSMEs in Jambi City, Entrepreneur Orientation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Market Orientation has no significant effect on Financial Performance on Culinary MSMEs in Jambi City, Innovation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Entrepreneurial Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable on Culinary MSMEs in Jambi City, Market Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable in Culinary MSMEs in Jambi City.

Keywords: Financial Performance, Innovation, SWOT.

Downloads

Download data is not yet available.

References

Abdilah, & Jogiyanto. (2015). Partial Least Squares (PLS) Alternatif Structural Equating Modeling (SEM) dalam Penelitian Bisnis. Andi.

Bereket Mamo Buli. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: evidence from Ethiopian enterprises Bereket. Management Research Review, 40(3).

Creswell, J. W. (2016). Research Design : Pendekatan Metode Kualitatif, Kuantittaif dan Campuran. Pustaka Belajar.

Feranita, N. V., & Setiawan, H. A. (2018). Peran Keunggulan Bersaing Dalam Memediasi Dampak Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Kinerja UMKM. Majalah Ilmiah, 18(1), 54–70. http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1268/1127%0Ahttp://publicacoes.cardiol.br/portal/ijcs/portugues/2018/v3103/pdf/3103009.pdf%0Ahttp://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0121-75772018000200067&lng=en&tlng=

Mason, M. C., Floreani, J., Miani, S., Beltrame, F., & Cappelletto, R. (2015). Understanding the Impact of Entrepreneurial Orientation on Smes’ Performance. the Role of the Financing Structure. Procedia Economics and Finance, 23(October 2014), 1649–1661. https://doi.org/10.1016/s2212-5671(15)00470-0

Nuvriasari, A., Wicaksono, G., & Sumiyarsih, S. (2018). Peran Orientasi Pasar, Orientasi Kewirausahaan Dan Strategi Bersaing Terhadap Peningkatan Kinerja Ukm. EKUITAS (Jurnal Ekonomi Dan Keuangan), 19(2), 241–259. https://doi.org/10.24034/j25485024.y2015.v19.i2.88

Putri, M. A. L., Yasa, N. N. K., & Giantari, I. G. A. K. (2018). Peran Inovasi Produk Memediasi Orientasi Pasar Terhadap Kinerja UKM Kerajinan Endek Di Kabupaten Klungkung. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1(4), 522–534. https://doi.org/10.31842/jurnal-inobis.v1i4.56

Ribau, C. P., Moreira, A. C., & Raposo, M. (2017). SMEs innovation capabilities and export performance: an entrepreneurial orientation view. Journal of Business Economics and Management, 18(5), 920–934. https://doi.org/10.3846/16111699.2017.1352534

Silviasih, S., Slamet, F., & Iskandar, D. (2016). Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Usaha Pada Pemilik Ukm Sektor Manufaktur Garmen Di Tanah Abang, Jakarta Pusat. Jurnal Ilmiah Manajemen Bisnis, 16(1), 13–24.

Suryaningsih. (2019). Studi Kinerja UMKM Ditinjau Dari Orientasi Pasar, Orientasi Kewirausahaan dan Inovasi: Kasus Pada Lokbin Kecamatan Cempaka Putih Jakarta Pusat. Jurnal Dinamika Manajemen, 2(2), 1–10.

Downloads

Published

2023-06-20

How to Cite

Rahayu, M. ., Fitriaty, F., & Khalik, I. (2023). STRATEGY FOR INCREASING THE FINANCIAL PERFORMANCE OF CULINARY MSMEs IN THE POST-PANDEMI COVID-19 ERA IN JAMBI CITY. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW, 6(2), 187-191. https://doi.org/10.22437/jbsmr.v6i2.24339