ANALISIS PENGEMBANGAN INDUSTRI KECIL MAKANAN RINGAN (Studi Kasus Industri Keripik Pisang di Kabupaten Merangin)
This research intent to know condition of industrial entrepreneur economy social little alimentary demulcent (banana flaky industry), factor that regard alimentary little industry development demulcent (banana flaky industry) and little industrial development prospect alimentary demulcent (banana flaky industry) at Merangin Regency.
Result observationaling to point out that entrepreneurs aged average industrial little alimentary demulcent (banana flaky industry) are surrounding 36-55 years, and on a par entrepreneur education zoom banana flaky which is end SMA, with family responsibility amount as much 3-4 person, averagely increases alimentary industrial entrepreneur capital demulcent (banana flaky industry) as big as Rp.2.196.777,- and with income average which gotten by banana flaky entrepreneur as big as RP.11.382.422,- every years. Factor that regard signifikan's ala little industry development at Regency Merangin which is capital, labour, and raw material. Where is construction frequency variable not signifikan's ascendant to production volume. Based on SWOT analysis, alimentary little industry demulcent (banana flaky industry) at Merangin's Regency have good development prospect to be developed .
Keywords: Industry, SWOT.