ANALISIS PERSEPSI KONSUMEN PENGGUNA JASA MEDIS NON KEJIWAAN RUMAH SAKIT JIWA DAERAH JAMBI CUSTOMER PERCEPTIONS ANALYSIS OF MEDICAL SERVICES NON PSYCHO IN JAMBI REGIONAL MENTAL HOSPITAL

  • Bram Iswanto
  • syahmardi yacob
  • . Erida

Abstract

This study aims to look at differences in perceptions of two groups of respondents namely consumers who are ever in comparison with consumers who have never used non-psychiatric medical services at the Regional Mental Hospital Jambi using Anova Differences Test (ANALISYS Of Variance) Samples t Independence, which is at the top 5 (five) variables include: Brand, price, Medical workers, health facility, and location. Study samples were patients who had used non-psychiatric medical services in Regional Mental Hospital jambi A total of 100 respondents who have not used non-psychiatric medical services in Edinburgh RSJD as many as 100 respondents who are residents around the domicile RSJD Jambi. The results are the average differences are significant between the two groups of respondent perceptions of whether the comparison in total in all variables and partial comparisons between variables.

Key words: Consumer Perceptions, Medical service non Psycho
How to Cite
ISWANTO, Bram; YACOB, syahmardi; ERIDA, .. ANALISIS PERSEPSI KONSUMEN PENGGUNA JASA MEDIS NON KEJIWAAN RUMAH SAKIT JIWA DAERAH JAMBI CUSTOMER PERCEPTIONS ANALYSIS OF MEDICAL SERVICES NON PSYCHO IN JAMBI REGIONAL MENTAL HOSPITAL. Jurnal Manajemen Pemasaran Modern, [S.l.], p. 43-57, sep. 2013. ISSN 2085 - 0972. Available at: <https://online-journal.unja.ac.id/index.php/pemasaran/article/view/920>. Date accessed: 24 nov. 2017.