PENGARUH FAKTOR-FAKTOR GAYA HIDUP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN LAPTOP APPLE

  • Novita Ekasari
  • Rizky Hartono

Abstract

This study aim  is to explain  the influence of lifestyle  r on  Apple laptop Purchasing decison making.  Mhetod  analys    used  descriptive   and quantitative approach  where data  gathering used  questionnaires. The questionaires is deliver to respondent used online techniques. Sample size is consist  of    112 respondents.  Research  results   showed that   simultaneously the effect of  life style to pruchasing decision is signifcant, whilst  partially  based on  three independent variable,  intrest effect  is not significant. Hence it is recomennded that  the marketer use user community to promote Apple to buil the brand  be more valueble  and build customer mind sharet.

Keywords: Vals 1, Lifestyle, Purchase Decision

How to Cite
EKASARI, Novita; HARTONO, Rizky. PENGARUH FAKTOR-FAKTOR GAYA HIDUP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN LAPTOP APPLE. DIGEST MARKETING, [S.l.], v. 1, n. 1, p. 65-72, jan. 2016. Available at: <https://online-journal.unja.ac.id/index.php/digest/article/view/2600>. Date accessed: 24 nov. 2017.
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