PENGARUH FAKTOR-FAKTOR GAYA HIDUP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN LAPTOP APPLE
This study aim is to explain the influence of lifestyle r on Apple laptop Purchasing decison making. Mhetod analys used descriptive and quantitative approach where data gathering used questionnaires. The questionaires is deliver to respondent used online techniques. Sample size is consist of 112 respondents. Research results showed that simultaneously the effect of life style to pruchasing decision is signifcant, whilst partially based on three independent variable, intrest effect is not significant. Hence it is recomennded that the marketer use user community to promote Apple to buil the brand be more valueble and build customer mind sharet.
Keywords: Vals 1, Lifestyle, Purchase Decision