PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN
The goal of this research is (1) to explian the influence of Experiential Marketing wich consists of Sense, Feel, Think, Act, and Relate variables on Customers Loyalty and (2) to analysis the dominant variables that influence to Customers Loyalty. Research method survey that of 100 respondents whcih selected randomly. Data collection use questionnaires and data analysisi used that used descriptive method. The result shows that sense, feel, think, act and relate effect positively and significantly Customers Loyalty. The most dominant influential variable is feel. The result also supported by coefficient of determination test as much as 32% of. It means that loyalty variation is explainded by examind variabels, while the remaining 68% is explained by other variables which is not included in this research.