PENGARUH REWARDS DAN SPONSORSHIP TERHADAP LOYALITAS KONSUMEN

  • Tiara .
  • Raja Sarah Fatricia

Abstract

The purpose of this research is to analyze the effect of rewards and sponsorship toward costumer loyalty at Alfamart Jambi. Research used survey method which used  structured questionaires, and sample consisting of 100 units. Based on result of data analysis it is found that simultaneously and and partially rewards and sponsorship has significant influence on customer loyalty. It is also supportend by the statistical model that could explain the variation of satisfaction as much as 57,2%, while 42,8% is explained by other variable that not include in this research. Hence, reward an sponsorship could be a strategy at the retailer level to maintain and retain the customer loyalty.

Keywords: Rewards, Sponsorship, Costumer Loyalty and Loyalti program

How to Cite
., Tiara; FATRICIA, Raja Sarah. PENGARUH REWARDS DAN SPONSORSHIP TERHADAP LOYALITAS KONSUMEN. DIGEST MARKETING, [S.l.], v. 1, n. 1, p. 8-14, jan. 2016. Available at: <https://online-journal.unja.ac.id/index.php/digest/article/view/2593>. Date accessed: 23 sep. 2017.