https://online-journal.unja.ac.id/Zaaken <p style="text-align: justify;">Zaaken: Journal of Civil and Business Law (ISSN Online <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1571124993&amp;1&amp;&amp;" target="_blank" rel="noopener">2721-5318</a>, ISSN Print <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1586329907&amp;14851&amp;&amp;" target="_blank" rel="noopener">2721-8759</a>) is a one blind peer review journal published by the Civil Law Department, Faculty of Law, Jambi University. The <em>Journal</em> is intended to become forum for academics, researchers, and practitioners in the field of civil and business law to publish research results or conceptual study articles.<strong> The scope of articles published in the <em>Journal</em> discusses various topics including (but not limited to): (1) Civil Law, (2) Commercial Law; (3) Engagement Law; (4) Company Law; (5) Islamic Law; ( 6) Islamic Inheritance Law; (7) Civil Inheritance Law; (8) Transportation Law; (9) Bankruptcy Law; (10) Customary Law; (11) Customary Inheritance Law; and (12) Banking Law in the context and study of Indonesian Law in a global perspective.</strong> The journal, which has been published since 2019, is published three times each year in February, June, and October.</p> Universitas Jambi, Fakultas Hukum en-US Zaaken: Journal of Civil and Business Law 2721-8759 <p>All material published on <em>Zaaken: Journal of Civil and Business Law</em> licensed under the Creative Commons Attribution license as currently displayed on a <a href="http://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a></p> https://online-journal.unja.ac.id/Zaaken/article/view/36075 <p><em>Indonesia is currently experiencing rapid development in the creative economy sector. Various industries such as design, fashion, art, music, film, and others have become the backbone of creative economic growth in this country. One of the most valuable assets in the creative economy is a brand. Brand protection is very important to ensure the continued growth of Indonesia's creative economy. This research aims to determine and analyze the importance of trademark registration in the development of small and medium enterprises in the creative economy of Indonesia and trademark protection in the development of small and medium enterprises in the creative economy. The research results show the importance of registering a trademark, including: To obtain legal protection, exclusive rights to use the trademark, as a publicity tool (promotion), and also as a business opportunity. Brand protection in the development of micro, small, and medium enterprises in the creative economy sector in Indonesia can be done in two ways, namely preventive protection and repressive protection.</em></p> Faizah Bafadhal Evalina Alissa Suhermi Suhermi Copyright (c) 2024 Faizah Bafadhal, Evalina Alissa, Suhermi Suhermi https://creativecommons.org/licenses/by/4.0 2024-06-25 2024-06-25 5 2 152 168 10.22437/zaaken.v5i2.36075