Nata, Rudi, Ari Andrianti, Miranty Yudhistira, Rahmad Ashar, and Renaldi Yulvianda. 2026. “Analysis Of Whatsapp Business Features On The Effectiveness Of Marketing Communications For Craft Msmes In Jambi City”. Proceedings Academic Universitas Jambi 2 (2): 238-46. https://doi.org/10.22437/proca.v2i2.55563.