Design and Development of a Website-Based 360° Virtual Tour for the Agrotourism of Teluk Village
DOI:
https://doi.org/10.22437/proca.v2i2.55517Keywords:
Agrotourism, MDLC, Village Digitalization, Virtual Tour 360°, WebsiteAbstract
This study aims to develop a digital promotional medium based on a 360° Virtual Tour to introduce the agrotourism potential of Teluk Village, Pemayung District, Batanghari Regency, Jambi Province. The development process employed the Multimedia Development Life Cycle (MDLC) method consisting of six stages: Concept, Design, Material Collecting, Assembly, Testing, and Distribution. At the design stage, an interactive user interface and 360° panorama navigation flow were created and integrated with multimedia content obtained using a VR camera. The implementation utilized the 3DVista Virtual Tour platform, enabling users to explore panoramas, information hotspots, and location maps interactively. System testing using the Black Box Testing method showed that all main functions performed properly, including panorama navigation, information display, and multimedia playback without technical issues. The final product is a functional 360° Virtual Tour website accessible at panorama-desa-teluk.fst.unja.ac.id, serving as a digital, educational, and promotional tool for supporting community-based agrotourism management. The novelty of this research lies in its contextual application of immersive 360° virtual tour technology to promote the agrotourism potential of Teluk Village, which possesses substantial tourism assets but previously lacked digital promotional media, and in providing a structured MDLC-based development model that can be replicated for rural tourism digitalization initiatives in Indonesia.
References
1. Jiang C, Phoong SW. A ten-year review analysis of the impact of digitization on tourism development (2012–2022). Humanities and Social Sciences Communications, 10(1). 2023. doi:10.1057/s41599-023-02150-7.
2. Argyriou L, Economou D, Bouki V. Design methodology for 360° immersive video applications: the case study of a cultural heritage virtual tour. Pers Ubiquit Comput. 2020;24:843–859. doi:10.1007/s00779-020-01373-8.
3. Mun’im A. PENYEMPURNAAN PENGUKURAN KONTRIBUSI PARIWISATA: ALTERNATIF PERCEPATAN PERTUMBUHAN EKONOMI INDONESIA. Jurnal Kepariwisataan Indonesia (JKI). 2022;16(1):1–14.
4. Kemenpar.go.id. Perkembangan Jumlah Devisa Dari Sektor Pariwisata Tahun 2015-2024 [Internet]. n.d. [cited September 26, 2025]. Available from: https://kemenpar.go.id/direktori-statistik/perkembangan-jumlah-devisa-sektor-pariwisata-tahun-2015-2024.
5. Kemenpar.go.id. Siaran Pers: Kementerian Pariwisata Perkuat Promosi Pariwisata Indonesia ke Pasar Dunia [Internet]. 2025. Available from: https://www.kemenpar.go.id/ragam-pariwisata/siaran-pers-kementerian-pariwisata-perkuat-promosi-pariwisata-indonesia-ke-pasar-dunia.
6. Hardiani H, Amril A. Socio-economic determinants of tourism trips by Jambi residents. Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah. 2017;4(4):2338–4603.
7. Opendata.jambiprov.go.id. Statistik Kunjungan Wisatawan Provinsi Jambi [Internet]. n.d. [cited September 28, 2025]. Available from: https://opendata.jambiprov.go.id/visualisasi/show/35/storyboard.
8. Gómez-Carmona O, Buján-Carballal D, Casado-Mansilla D, López-de-Ipiña D, Cano-Benito J, Cimmino A, Poveda-Villalón M, García-Castro R, Almela-Miralles J, Apostolidis D, Drosou A, Tzovaras D, Wagner M, Guadalupe-Rodriguez M, Salinas D, Esteller D, Riera-Rovira M, González A, Clavijo-Ágreda J, … Bujalkova N. Mind the gap: The AURORAL ecosystem for the digital transformation of smart communities and rural areas. Technology in Society, 74. 2023. doi:10.1016/j.techsoc.2023.102304.
9. Pratisto EH, Thompson N, Potdar V. Immersive technologies for tourism: a systematic review. Information Technology and Tourism. 2022;24(2):181–219. doi:10.1007/s40558-022-00228-7.
10. Stappung Y, Aliaga C, Cartes J, Jego L, Reyes-Suárez JA, Barriga NA, Besoain F. Developing 360° Virtual Tours for Promoting Tourism in Natural Parks in Chile. Sustainability (Switzerland), 15(22). 2023. doi:10.3390/su152216043.
11. Yang T, Lai IKW, Fan, Z. bin, Mo QM. The impact of a 360° virtual tour on the reduction of psychological stress caused by COVID-19. Technology in Society, 64. 2021. doi:10.1016/j.techsoc.2020.101514.
12. Syaputra H, Abdullah A, Sjafirah NA. Social networks analysis of anticorruption messages on Twitter. Jurnal Manajemen Komunikasi. 2024;9(1):107–127. doi:10.24198/jmk.v9i1.50121.
13. Wismantoro Y, Aryanto VDW, Pamungkas ID, Purusa NA, Amron, Chasanah AN, Usman. Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability (Switzerland), 15(1). 2023. doi:10.3390/su15010446.
14. Chang S, Suh J. The Impact of Digital Storytelling on Presence, Immersion, Enjoyment, and Continued Usage Intention in VR-Based Museum Exhibitions. Sensors, 25(9). 2025. doi:10.3390/s25092914.
15. Suryani M, Sakti Rusidiawan R, Rosadi R. Development of Historical Learning Media Based on Virtual Reality of The National Awakening Museum. Inform : Jurnal Ilmiah Bidang Teknologi Informasi Dan Komunikasi. 2022;7(2):125–131. doi:10.25139/inform.v7i2.4709.
16. Putri H, Shadiq I, Putri GG. Interactive Learning Media for Cellular Communication Systems using the Multimedia Development Life Cycle Model. Jurnal Online Informatika. 2021;6(1):1–10. doi:10.15575/join.v6i1.554.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Yolla Noverina, Muhammad Razi A, Dewi Lestari, Mohammad Ilhami, Reni Aryani, Hasby Kuswanto, Lina Kartika Paramita
This work is licensed under a Creative Commons Attribution 4.0 International License.
Published with license by LPPM Universitas Jambi. This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0 International). This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator.
