A. Octavia, H. Heriberta, and Y. Sriayudha, “A STUDY OF JAMBI BATIK ARTISANS IN INNOVATION AND STRATEGIC DECISION-MAKING TO INFLUENCE THE DEVELOPMENT AND RESILIENCE OF THE JAMBI BATIK INDUSTRY”, Jur. Ilmh. Ilm. Ter. Un. Ja, vol. 8, no. 2, Nov. 2024.