Purnomo, S.D., Retnowati, D. and Zumaeroh, Z. 2024. REVOLUTIONIZING TOURISM: UNLEASHING THE POWER OF EXPERIMENTAL DESIGN . Jurnal Ilmiah Ilmu Terapan Universitas Jambi. 8, 1 (May 2024), 267-283. DOI:https://doi.org/10.22437/jiituj.v8i1.31845.