LOCATION AND MOTIVATION INFLUENCE ON THE DECISION TO VISIT THE TEMBELING, NUSA PENIDA

Authors

  • Desak Putu Erlita Putriningsih Institut Pariwisata dan Bisnis Internasional
  • I Gusti Ayu Eka Suwintari Institut Pariwisata dan Bisnis Internasional
  • Magdalena Cahyani Priyastika Ningsih Widada National Taiwan Normal University

DOI:

https://doi.org/10.22437/jiituj.v7i1.26663

Keywords:

Motivation, Tembeling Nusa Penida, Visitation Decision

Abstract

This study examines the influence of location and motivation on the decision of domestic tourists to visit the tourist attraction of Mata Air Tembeling in Nusa Penida, Bali. A quantitative methodology was employed, conducting a survey with 200 domestic tourist respondents. The results show that location influences tourists' visitation decision, with a preference for accessibility and adequate facilities. Motivation also plays a significant role, with the desire to relax and enjoy the natural beauty being important factors. This research provides further understanding of the factors influencing the decision of domestic tourists to visit Mata Air Tembeling. The findings can be utilized to optimize the marketing and development of the tourist attraction, as well as enhance tourist satisfaction.

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Published

2023-06-30

How to Cite

Putriningsih, D. P. E., Suwintari, I. G. A. E., & Widada, M. C. P. N. (2023). LOCATION AND MOTIVATION INFLUENCE ON THE DECISION TO VISIT THE TEMBELING, NUSA PENIDA. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, 7(1), 66-71. https://doi.org/10.22437/jiituj.v7i1.26663

Issue

Vol. 7 No. 1 (2023): Volume 7, Nomor 1, June 2023

Section

Articles

License

Copyright (c) 2023 Desak Putu Erlita Putriningsih, I Gusti Ayu Eka Suwintari, Magdalena Cahyani Priyastika Ningsih Widada

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.