Analisis Interaksi Lini Masa Terhadap Popularitas Kosmetik Halal Brand Lokal Wardah

Heni Pratiwi

Authors

Heni Pratiwi Universitas Jambi

Keywords:

Keyword tools, brand ambassador, iklan, review

Abstract

Popularitas branding kosmetik Wardah sebagai halal Brand cosmetics memiliki popularitas yang lebih baik dibandingkan merk Ponds menggunakan keyword tools di media sosial dalam hal brand ambassador, iklan serta hubungan baik dengan konsumen dalam review products.

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References

Arshia Mukhtar, Muhammad Mohsin Butt, (2012) "Intention to choose Halal products: the role of religiosity", Journal of Islamic Marketing, Vol. 3 Issue: 2, pp.108-120, https://doi.org/10.1108/17590831211232519

Balasubramanian, P., Gopal, A. V., & Reefana, S. (2016). A Case Study on Misleading Celebrity Endorsements and its Impact on Consumer Behavior. Bonfring International Journal of Industrial Engineering and Management Science, 6(3), 93-95.

Diehl S, Terlutter R 2006. International Advertising and Communication, Current Insights and Empirical Findings. Germany: Der Deutsche Universitats.

Pui Yi, A. (2012). "Effects of Celebrity Endorsement on Consumer Purchasing Intention of Apparel Products." Published undergraduate Thesis, The Hong Kong Polytechnic University: 1-175.

https://www.paragon-innovation.com/about-paragon

https://www.ponds.com/id/tentang-ponds/sejarah-ponds.html

https://www.viva.co.id/siapa/read/338-bunga-citra-lestari

https://www.viva.co.id/siapa/read/354-raline-shah

https://www.wardahbeauty.com/inspiring/detail/raline-shah

Kompas.com dengan judul "Ekspansi Konsumen Baru, Wardah Incar Pelajar SMA", https://ekonomi.kompas.com/read/2018/10/26/165200726/ekspansi-konsumen-baru-wardah-incar-pelajar-sma.